Helsinki YMCA — Content & Community Communication

At Helsinki YMCA, I contributed to digital communication across video, photography and social media, supporting ongoing community programs and events. My work focused on translating community-driven activities into clear, engaging digital content. I documented events, produced short-form video content and supported campaign communication across channels. The goal was to strengthen engagement and maintain a consistent digital presence while aligning content with the organisation’s values and audience. The role required fast execution, collaboration and an understanding of communication within a non-profit context.