PTRN — Brand & E-commerce Ecosystem

This project involved building an independent jewelry brand from the ground up, combining brand strategy, visual identity, and e-commerce development into one cohesive system. I defined the brand concept, positioning, and visual direction, ensuring consistency across the website, social media, and paid advertising. The website was designed with a strong UX focus on clarity, hierarchy, and conversion, including wireframes, structured product pages, and a seamless purchasing flow. Beyond design, I managed the operational side of the ecosystem, overseeing product presentation and content production (photo and video), social media strategy and execution, Meta advertising campaigns including setup, targeting, and creative testing, performance tracking with iterative UX improvements, and brand-consistent copywriting for both product and marketing use. The result was a scalable digital foundation that connected brand thinking, user experience, and marketing execution into one integrated system.