PTRN — E-commerce Brand & Digital Ecosystem

This project involved building an independent jewelry brand from the ground up, covering brand strategy, visual identity, e-commerce experience and digital marketing execution.I developed the brand concept, visual direction and positioning, ensuring a cohesive identity across web, social media and advertising. The website was designed with a strong UX focus on clarity, storytelling and conversion optimization. I created wireframes, defined layout systems, structured product pages and built a seamless purchasing flow.Beyond design, I handled the operational side of e-commerce, including:Product presentation and content production (photo & video)Social media content strategy and executionMeta advertising campaigns (campaign setup, targeting, creative testing)Performance tracking and basic analyticsBrand-consistent copywriting for product and marketing useIterative UX improvements based on user behaviorThe goal was to create a premium yet accessible brand experience while building a scalable digital foundation. This project allowed me to combine design thinking, brand development, digital marketing and practical implementation into one cohesive ecosystem.